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Dark Persuasion: A History of Brainwashing from Pavlov to Social Media

Regular price Rs.495.00
Regular price Rs.1,200.00 Sale price Rs.495.00
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A "highly readable and compelling" account (Science) of brainwashing’s pervasive role in the twentieth and twenty-first centuries

“Riveting. . . . Dimsdale . . . shows how the art of dark persuasion a generation ago led almost inevitably to today’s misinformation, cyberbullying and cultlike behavior on the Internet.”—Dina Temple-Raston, Washington Post
 
This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media.

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